Livestreaming To Facebook - Hang W/ Gets Major Update On iOS

Hang W/ has launched a major update to its iOS app, which among other things, includes livestreaming directly to Facebook.
The app makes use of the recently launched iOS 7 features, and therefore requires users to have the latest version of Apple’s operating system.

Other additions to the app with version 2.0 include increased broadcasting times (with users being able to broadcast for either 3, 6, or 9 minutes), improved video and audio, a new color scheme and easier access to video archives.

“The mobile social market is growing rapidly,” said CEO Andrew Maltin. Live streaming represents an entirely new category and we have our eyes set on being the category innovator and the market leader. Hang w/ 2.0 is our second major step in that direction.”

“I’m so proud of our entire team,” added President and Chief Creative Officer Dave Swartz. “We took a product that the market clearly embraced – and brought it to a whole new level. The user experience is simplified and a handful of really cool new features have been added to the mix. Everything in 2.0 was a request, and sometimes a demand, from our users – and from the early beta reactions we’ve gotten so far, we think people are going to love it.”

“We intend to really push the limits of what’s possible with our streaming technology,” said Maltin. “By releasing stream to Facebook, along with longer broadcasts, we’ve made it easier for our users to capture and share live moments outside of Hang w/ – and we’ve made it easier for those moments to go viral.”

Android users only recently got access to version 1.0, and will have to wait for the upgrade, but the company does say 2.0 for Android is currently in development. The two versions are compatible with one another. 1.0 just doesn’t have the full feature set.

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One Step From LinkedIn Today To LinkedIn Pulse

LinkedIn announced today that it is replacing its social news product LinkedIn Today with LinkedIn Pulse, which is based on the Pulse news reader app that the company acquired earlier this year. The Pulse app itself is also getting updated.

LinkedIn’s Ankit Gupta writes on the company blog, “Pulse and LinkedIn technology have been fully integrated to offer a more relevant news experience with content tailored to your professional interests both on the Pulse app and on LinkedIn.com. This is just the first step of many we will be taking to ensure you’re getting a consistent and seamless content experience that is tailored to you. Starting today, LinkedIn Pulse will become the main vehicle for our social news experience across mobile and desktop and will replace LinkedIn Today.”

“In addition to a brand new visual refresh of the Pulse app, now social actions like commenting and liking on Pulse are possible for the first time and will sync with your LinkedIn.com experience,” Gupta adds. “Any channels you follow on LinkedIn will also automatically sync across your Pulse app experience. It also means that the professional news you’ve come to expect and rely on from LinkedIn just got better — infused with added discovery and navigation functionality as well as expanded publisher content.”

Think Again To Get The Attention Of YouTuber's With Longer Video

If you think that it’s impossible to hold a YouTuber’s attention with a longer video, think again.

According to YouTube reps speaking at a closed partners event this week, more then one-third of all of the video viewing time on the site comes from videos that are longer than 20 minutes (via GigaOm). It appears that many users’ attention spans are a bit longer than the cats we believed were dominating YouTube’s most popular content.

Also, YouTube revealed that over one-third of all searches on the site are news-related queries.

While this is good news for humanity (we’re actually interested in long-form videos…and news!), it’s even better news for YouTube and the various channels on the site that are looking to focus on serious, in-depth original content. Remember, YouTube has been putting a lot of effort into building up channels on the site, hoping that users will want to follow creators that produce fresh, original videos. Back in May, YouTube unveiled the paid channels pilot, allowing a select few partners charge a small fee of users to view certain videos. Recent reports indicated that the paid channels may be off to a slow start, however.

Just a couple of weeks ago, YouTube expanded the paid channels initiative in a big way by allowing any account in good standing with over 10,000 subscribers to put a price on their content.

YouTube began expanding the length limit for all videos posted a few years ago (remember, it used to be 10 minutes). It currently sits at fifteen minutes for all users, and the length limit isn’t capped at all if you request an increase and verify your account.

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4 Google Changes That Online Merchant Should Adapt

Google updates its search algorithm more than 500 times a year. For cumulative Google algorithm changes, Moz has a handy Google algorithm change history page, which highlights changes since 2000.

If you're looking to catch up on Google's most recent changes, here is a quick summary with pointers on how online merchants can still maintain a profit using Google.

The most controversial change Google has made recently involves increasing user privacy for Google searches through increased search encryption. For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords.

The amount of "(not provided)" data on Google is now at 81 percent:

Although online merchants can't find as much organic keyword data on Analytics, there are still multiple ways to find visitor data from organic search.

Here are three ways online merchants or advertisers can find search data (check out the full post here):

Use Google Webmaster Tools.
Consider Anchor text.
Delve into Google AdWords.
Google Shopping Product Listing Ads Local Availability

Local search is becoming a bigger priority for Google, something which Google's local update highlighted early this month. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving searchers access to local storefronts with product information.

Here are some steps online merchants should take to address the Google local update:

Optimize your Google+ Local Business Page.
Audit and augment your Google feed, as it powers both local storefronts and PLAs.
Include business images for the Google Carousel.
Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook, Zagat).

Google Hummingbird

 

The arrival of Google's newest algorithm, Hummingbird, is designed to refine search results and Google's search Knowledge Graph. Although announced in September, the update was running for a month before Google officially announced it.

In addition to increasing search result speed, Hummingbird is designed to refine results for searches which mimic verbal speech, or conversational search.

Here are some steps online merchants should take to address the Google Hummingbird update:

Refine your SEO strategy to reflect verbal search (read: create quality, relevant, and original content).
Build content and product information around user needs.
Consider expanding and revisiting your customer and reader personas.

This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. For users, this update can be a bit disconcerting, but mimics a similar Facebook policy. For online merchants, this underlines the importance of both Google+ and customer reviews.

Here are some steps online merchants should take to address the Google+ update:

Set up or refine your Google+ business page.
Engage with users across social, especially on Google+.
Provide good quality products and customer service.
Encourage customer reviews through sites like Ekomi and via Comparison Shopping Engines.

Who Will Be The New CEO Of Microsoft?

Since Microsoft CEO Steve Ballmer announced his retirement back in August, Microsoft’s board has been quickly searching for someone to replace him by the end of the year.

Several candidates have popped up in the past few months, most notably Stephen Elop and Alan Mullaly (pictured). Elop is the former CEO of Nokia, which Microsoft bought shortly after Ballmer’s retirement announcement. Mullaly has been the CEO of Ford since 2006.

Today, Reuters is reporting that Microsoft has narrowed its CEO search down to just five people. The report cites unnamed “sources familiar with the matter” as stating that Microsoft originally fielded a list of 40 candidates for the position.

Elop and Mullaly are reportedly still top candidates for the position. In addition, Reuters’ sources list three Microsoft executives as possible CEO candidates – Tony Bates, Satya Nadella, and one other unnamed employee. Bates is the current EVP of Microsoft Business Development, and was formerly the CEO of Skype before its acquisition by Microsoft. Nadella is the EVP of Microsoft’s Cloud and Enterprise division.

Though Microsoft was reportedly hoping to have a new CEO by the end of the year, Reuters’ sources have stated that the CEO search could still “take a few more months.” That report also states that unnamed “sources familiar with the conversations” have revealed that the board’s CEO search committee has been “speaking with” dissenting shareholders during the search.

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The New Snowden Leak Reveals How The NSA Hacks Yahoo And Google?

One of the very first Snowden leaks alerted the world to the existence of PRISM – a program where the NSA is given access to the servers of major tech companies like Google, Yahoo and more. That particular program is supposedly operated with the consent of these companies, but a new leak suggests that the agency is also going behind these companies’ backs.

The latest Snowden leak, as reported by The Washington Post, shines light on a program called MUSCULAR. In short, it’s a joint effort between the NSA and Britain’s GCHQ to break into and take information from Google’s and Yahoo’s servers.
What kind of information can the NSA access through this? According to the report, the agency gathered email metadata alongside other content, like audio and video. Infact, the leaked report said that the NSA gathered over 181 million records from Google’s and Yahoo’s servers in only 30 days.

So, how is any of this legal? Collecting Americans’ information from the servers of tech companies is illegal, even for the NSA. According to the report, the NSA gets away this by collecting information from Google’s and Yahoo’s overseas servers. This loophole allows the agency to remain on the right side of the law as this collection is carried out through Executive Order 12333 – an executive order signed by former President Ronald Reagan in 1981.

Google and Yahoo are both understandably angry about this latest revelation, and Google says that it will continue to implement tighter encryption between the data links that connect its servers. By doing so, Google will be able to slow down, or even stop, the NSA from accessing its servers. As for Yahoo, there’s been no indication yet regarding whether or not the company is moving to encrypt the data links between its servers.

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